It’s all about having good taste, curiosity, sensitivity to what is beautiful and trendy. I’m the kind of person who chooses products with better packaging, who admires a good slogan on a poster in the subway and those who play guessing the typography art of a movie opening credits.
I apply a unique blend of expertise in graphic design, art direction, advertising & illustration to create and develop visual communication with a distinct, striking identity.
Born in Milan in 1969, I lived there until I was 20. After Information Technology Institute, I graduated in Comics Art. To the laborious apprenticeship I preferred the “Milano da bere” and I entered the world of advertising. I discovered internet and multimedia applications in 1994, and had fun to find the balance between aesthetics and functionality.
Photo: Claudia Civera
ginseng infused coffee
Comic Sans banned
The scope of the graphic designer (now visual designer) has expanded remarkably over the past two decades, surpassing the traditional one of the graphics, of what was planned for the paper in general, up to widen the entire space of the design from corporate brands to viewers of the tablet, from packaging to fashion lines. The visual designers are now something much more important than design the “things”: design the way we see things, currently the most important action to sell goods. “Visual design is the design of everything we perceive with the eyes, in relation to the imagination.”