AB | Visual Vintage
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Visual Vintage

It was hard to be a graphic designer in the analogic age
Pantone Markers
Pantone Markers
The nice thing about these markers, was that you didn’t see the separation of colors, they were perfectly blended together creating exceptional shades. 
Letraset Action Transfers
Letraset Action Transfers
Ink letters, numbers, and halftone screen that came on a plastic sheet and could be easily applied on paper by pressing with a pencil. How much effort tough! 
Pony Express
Pony Express

When the pdf format had not yet been invented, and the internet was a private thing between American universities, print on time, especially in a newspaper, it meant relying on postal or express courier.

Film vs Pixel
Film vs Pixel

Cameras costing, as well as films and their development. Precisely for this reason there was more careful in their use because the shots were not wasted. You had to know the basic principles of optics and study well the framing and light.

Plates
Plates
Before the full computerization electronic prepress, the processes of preparation of the plant were divided into different skills: the acquisition of the texts with phototypesetting systems; scan the images by means of the scanner; pagination, which provided the films for the assembly and plate. 
Err is human
Err is human

To err is human, and even before the spell checker, you could erase with a little white paint covering instant-dry, American idea of a secretary in the 50s. A bottle that remember that of nail polish, that could not miss in the inventory of any office.

Boooookworms
Boooookworms

Once we moved more and grew fat less. For a search you had to leave the office and get to a library or a bookstore. Knowing a good salesman who gave you the straight was more important than the algorithm of google search. 

Erase / Rewind
Erase / Rewind

The music felt with the hifi stereo and used the audio cassettes, you went around with the walkman and had to always turn the cassette when finished side. Often happened that the tape pulled out and then you had to use a lot of forethought and rewind using a pen. 

Handmade filter
Handmade filter

When still used the film, to obtain the “photo panning”, an effect that transmits the sense of speed, is stay on a vehicle which kept the coating speed of the photographed subject. Close-up neat and background compact and homogeneous did streaks motion blurring.